TLDR
- Take-Two (TTWO) stock rose 2.6% to $239.93 Friday after the third GTA VI trailer released
- The 26-minute trailer debuted exclusively on Netflix before a YouTube release the same evening
- GTA VI is confirmed for a November 19, 2026 launch, the first new GTA in over a decade
- J.P. Morgan reiterated an Overweight rating with a $310 price target for December 2027
- Google Search trends for “GTA VI” jumped 200% to over 200,000 searches Friday morning
Take-Two Interactive (TTWO) stock climbed 2.6% to $239.93 on Friday after Rockstar Games dropped the third trailer for Grand Theft Auto VI. The stock had been trading at $233.00 at Wednesday’s close before pre-market activity pushed it to $239.50, up 2.79%.
Take-Two Interactive Software, Inc., TTWO
The 26-minute trailer debuted exclusively on Netflix Thursday afternoon, followed by a broad YouTube release that evening. It featured PlayStation 5 gameplay set in Vice City, GTA’s Miami-inspired open world, and confirmed the November 19, 2026 launch date.
Watch Grand Theft Auto VI: An Extended Look.
Now available on YouTube and the Grand Theft Auto VI official site:https://t.co/ePUmxB65kZhttps://t.co/9koqQnih7a pic.twitter.com/a5rAnaHufK
— Rockstar Games (@RockstarGames) August 28, 2026
The trailer came at a good time. Take-Two had shed roughly $2.83 billion in market cap following unauthorized gameplay leaks on August 18. Thursday’s showcase effectively reset the narrative.
Google Search trends for “GTA VI” spiked 200% to more than 200,000 searches on Friday morning, a sign of just how much consumer attention the trailer generated.
Analyst Reaction
J.P. Morgan analyst Bryan Smilek said the new trailer will further support interest in the game. He also noted that the Netflix partnership taps into its “extensive reach and subscriber base,” which could drive preorder activity. Smilek reiterated an Overweight rating with a December 2027 price target of $310.
Morgan Stanley analyst Matt Cost said he expects “investor excitement” around the game to push the stock price higher. He pointed to a pattern in past major game launches where publisher stocks gained an average of 13% in the final three months before release.
Analyst consensus targets currently sit in the $270 to $313 range, implying roughly 24.5% upside from recent prices. The bull case rests on projections of 37 million units sold in FY2027 at an $80 base price.
The Numbers Behind the Hype
Take-Two’s financials have been improving. Free cash flow swung from negative $235 million in FY2025 to positive $434 million in FY2026. Revenue grew from $5.35 billion in FY2024 to $6.66 billion in FY2026. Net margins, while still negative at -4.5%, are recovering fast.
Analyst revenue consensus for Q3 FY2027, the quarter covering GTA VI’s launch, sits at $3.38 billion. That compares to a typical quarterly run rate of $1.7 to $2.0 billion.
The stock is not without risk. Take-Two carries $2.94 billion in total debt. Its EV/EBITDA sits at 58.3x, pricing in a near-perfect execution. FinQL’s fair value model puts intrinsic value at $203.70, roughly 12.6% below current trading levels.
GTA VI was originally set to launch last fall before being pushed to May 2026, and then again to November 19. The last GTA release was in 2013.
The stock is essentially flat over the past year, down 0.8%, despite months of GTA VI hype building in the market.
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