TLDR
- Tokyo-based Metaplanet added 150 Bitcoin to its holdings, bringing its total to 3,350 BTC (worth approximately $291 million)
- Eric Trump was recently appointed to Metaplanet’s newly formed strategic advisory board
- Metaplanet’s BTC Yield reached 68.3% from January to March 2025
- The company used stock acquisition rights and zero-coupon bonds to finance its Bitcoin purchases
- Metaplanet has become the largest corporate Bitcoin holder in Asia, with its stock price rising over 3,000% since April 2024
Metaplanet, a Tokyo-based investment firm, has added 150 Bitcoin (BTC) to its treasury, bringing its total holdings to 3,350 BTC. The company announced the purchase on Monday, March 24, 2025. At current market rates, Metaplanet’s Bitcoin holdings are valued at approximately $291 million.
The purchase was made at an average price of ¥12.57 million ($80,000) per Bitcoin. This latest acquisition totaled ¥1.886 billion ($12.1 million). Metaplanet has purchased its entire Bitcoin holdings at an overall cost of ¥42.22 billion ($270 million), averaging ¥12.60 million ($80,200) per BTC.
*Metaplanet Acquires Additional 150 $BTC, Now Holds 3,350 BTC* pic.twitter.com/sakdkwHSQZ
— Metaplanet Inc. (@Metaplanet_JP) March 24, 2025
This move follows just days after Eric Trump, son of U.S. President Donald Trump, joined Metaplanet’s newly formed strategic advisory board. The appointment was announced on March 21, 2025. Trump is expected to bring business expertise to the firm’s mission of becoming a leading Bitcoin Treasury Company.
Simon Gerovich, Metaplanet’s CEO, stated that the advisory board will include influential voices and thought leaders committed to advancing Bitcoin adoption. While specific details on Trump’s role were not disclosed, the company described his appointment as part of a broader effort to attract top-tier advisory talent.
Metaplanet has quickly grown its Bitcoin holdings to become the largest corporate Bitcoin holder in Asia. The company began accumulating Bitcoin in April 2024. Since then, Metaplanet’s stock price has risen by over 3,000%, showing high investor confidence.
The company uses a metric called BTC Yield to track how well its Bitcoin strategy is working. BTC Yield measures the percentage increase in Bitcoin holdings compared to fully diluted shares. From July to September 2024, their BTC Yield was 41.7%.
In the fourth quarter of 2024, Metaplanet’s BTC Yield jumped to 309.8%. This increase happened because they bought more Bitcoin while its price went up. For the first quarter of 2025, from January 1 to March 24, the company has reached a BTC Yield of 68.3%.
Funding Strategies
Metaplanet has used various financial strategies to fund its Bitcoin acquisitions. The company has utilized stock acquisition rights through EVO FUND and zero-coupon bonds. These methods have allowed Metaplanet to continue buying Bitcoin without taking on debt with interest.
In March 2025 alone, Metaplanet redeemed ¥2 billion ($12.8 million) in bonds ahead of schedule. The company also raised another ¥2 billion ($12.8 million) through a new bond issuance. These capital activities are designed to optimize shareholder value and align with market conditions.
Dylan LeClair, Head of Bitcoin Strategy at Metaplanet, shared on social media platform X that the company ended a recent trading day as the 13th most liquid stock in Japan. Metaplanet recorded a daily trading volume of $336.6 million. This surpassed both Toyota and Nintendo.
The stock closed up 7% on that day, finishing above 5,000 yen. This trading activity demonstrates the market’s interest in Metaplanet’s Bitcoin-focused approach. The company’s performance has caught the attention of investors in Japan and beyond.
Metaplanet is working to boost its value for shareholders by buying and holding Bitcoin. The company’s strategy focuses on Bitcoin as a key asset in its treasury operations. Their approach has so far yielded positive results as reflected in both their BTC Yield and stock price.
MSCI Index
The company is expected to be included in the MSCI Japan index. This inclusion would further validate Metaplanet’s business model and potentially attract more institutional investors. The addition to this index signals recognition of the company’s growth and market position.
