TLDR
- Tether’s USAT stablecoin is set to launch in December 2025, targeting U.S. users.
- Tether invested $775 million in Rumble to boost USAT adoption among 100 million users.
- USAT aims to compete with PayPal, offering a digital payment solution for creators.
- Tether America is a joint venture between Tether and Anchorage Digital for USAT launch.
Tether is set to launch its U.S.-focused stablecoin, USAT, by December 2025, aiming to introduce a new financial tool to millions of Americans. With strategic investments in platforms like Rumble and other companies, Tether plans to attract 100 million users. This new stablecoin aims to meet federal regulations and offer a digital alternative to traditional payment systems in the creator economy.
Launch of USAT Stablecoin
Tether, the company behind the widely used stablecoin USDT, has announced plans to introduce a new stablecoin, USAT, specifically designed for the U.S. market. According to CEO Paolo Ardoino, the stablecoin will be launched in December 2025, meeting the requirements set by federal regulations under the GENIUS Act.
The USAT token will be issued by Tether America, a joint venture between Tether and U.S. crypto bank Anchorage Digital, both working together to ensure full compliance with U.S. regulations.
Ardoino emphasized that the USAT will focus on offering a secure and compliant payment method to U.S. users, making it suitable for use in everyday transactions. The token is expected to compete with other digital payment systems such as PayPal by providing a stablecoin that can be used for transactions in the creator economy and beyond.
Tether’s Strategy for Reaching 100 Million Users
To ensure the success of USAT, Tether is making significant investments to expand its user base. One of the key platforms for this initiative is Rumble, a video-sharing platform where Tether invested $775 million last year. With Rumble already having 51 million active U.S. users, Tether is looking to expand this base further through additional investments in social media and content platforms.
“We are investing in two-three companies that would bring that number from 51 million to 100 million,” said Ardoino. The goal is to position USAT as a preferred method of payment for creators and other users of these platforms. Tether’s approach focuses on leveraging existing networks to drive the adoption of USAT, particularly among those already familiar with digital currencies and online content creation.
Competitive Advantage of USAT in the U.S. Market
Tether’s USAT stablecoin is aiming to offer a professional and digital solution to money, designed to compete with traditional payment services. Ardoino explained that USAT would provide a more efficient way of handling payments, which could appeal to users who are already familiar with crypto and digital finance tools. The company’s existing user base, combined with the strategic partnerships and investments, will likely give USAT a competitive edge in the U.S. market.
“By launching USAT, we’re not just introducing another stablecoin, we’re offering a product that directly targets a market that has been underserved in terms of digital payment options,” Ardoino stated. With the backing of Tether’s established presence and its partnerships with platforms like Rumble, USAT could quickly become a viable alternative to existing payment services.
The Role of Rumble and Other Investments
Rumble’s large user base plays a critical role in Tether’s strategy to expand USAT’s reach. The platform’s 51 million U.S.-based active users could serve as a starting point for widespread adoption. The upcoming launch of Rumble’s crypto wallet, expected later this year, will further facilitate the integration of USAT by enabling users to easily store and use the stablecoin.
Ardoino has hinted that Tether is in discussions with other potential partners in the social media and content creation spaces, though specific companies have not been named. These investments are part of a broader strategy to drive the adoption of USAT and make it a dominant player in the digital payments space. With these efforts, Tether aims to quickly gain traction and increase its U.S. user base to 100 million.
Tether’s Growing Role in the Crypto Market
The introduction of USAT is part of Tether’s broader efforts to solidify its position in the growing stablecoin and digital payments market. Tether’s existing stablecoin, USDT, has seen a substantial increase in supply, reaching $182 billion, making it a dominant player in the stablecoin market. In addition to USDT, Tether’s gold-backed product, Tether Gold, has also seen impressive growth, further demonstrating the company’s expanding presence in the digital asset space.
With the launch of USAT, Tether is positioning itself to offer a more diversified range of products that can cater to different segments of the market. The company’s focus on compliance and partnerships with U.S.-based platforms reflects its strategy to build trust and gain acceptance among both users and regulators.
