TLDR
- Rumble stock jumped as much as 16.5% to $8.49 pre-market after announcing a major corporate overhaul
- The company is rebranding as RUM Group and splitting into two units: the Rumble video platform and Quake AI
- The restructuring follows the completed acquisition of German AI firm Northern Data AG
- Quake AI will control roughly 22,000 Nvidia H100/H200 GPUs across nine data centers and ~250 MW of power capacity
- Northern Data raised its 2026 revenue forecast to €170–€190 million, up ~30% from prior guidance
Rumble has been a conservative-leaning video platform since its founding. Now it wants to be an AI infrastructure company too.
The company announced late Wednesday that it had completed its acquisition of Northern Data AG and would immediately restructure under a new parent entity called RUM Group Inc. The stock jumped 16.5% to $8.49 ahead of Thursday’s opening bell.
The move marks a clear shift in identity. Rumble built its name as an alternative to YouTube, but the AI compute boom has pulled the company in a new direction.
RUM Group will operate two distinct business units going forward. The first is the Rumble media platform — video content, live streaming, and advertising tools. The second is Quake AI, a rebranded cloud and AI infrastructure division that absorbs the former Northern Data operations.
Quake AI is the headline here. The unit combines Rumble Cloud’s CPU-based computing with Northern Data’s GPU estate of approximately 22,000 Nvidia H100 and H200 chips. The company says it now controls around 250 megawatts of energized and planned power capacity, with more than 200 MW described as currently unmonetized — meaning there’s room to grow.
Northern Data Raises Revenue Outlook
Northern Data recently revised its full-year 2026 revenue forecast upward to between €170 million and €190 million, up roughly 30% from its prior outlook of €130 million to €150 million. The company cited strong demand for AI computing and GPU utilization rates hitting around 85% in March 2026.
Rumble also owns approximately 85.2% of Northern Data’s outstanding stock following the deal’s close.
To back up the AI push with real contracts, Rumble pointed to a previously announced multi-year deal with Together AI worth $270 million for dedicated GPU cloud capacity. The systems involved run on Nvidia’s Blackwell B300 hardware.
CEO Chris Pavlovski framed the shift in broader terms. “We are living through a once-in-a-generation shift,” he said. “As artificial intelligence makes knowledge abundant, the scarcest and most valuable resource on Earth becomes the one thing machines can’t manufacture: human imagination.”
Not the First Company to Make This Kind of Move
Rumble isn’t alone in chasing the AI infrastructure trend. Sneaker brand Allbirds made a similar pivot in April, announcing it would move into AI compute. Its stock surged more than 600%. The company — now called Smartbird — sold off the Allbirds brand entirely and appointed a new tech-focused CEO this week.
The acquisition adds ten data centers to Rumble’s portfolio, four of which are fully owned. Guggenheim Securities advised Rumble on the deal, while Jefferies acted as lead advisor to Northern Data.
The rebrand and restructuring take effect June 18, 2026.
🚨 Our JUNE Stock Picks Are Live!
A new month means new opportunities. Our analysts have just released their top stock picks for June, highlighting companies with strong momentum that rank highly on our KO Score algorithm. We’re also now sharing trade ideas for both long-term and short-term investors, giving you more ways to spot potential opportunities in the market.
Sign up to Knockout Stocks today and get 50% off to unlock the full list and see which stocks made the cut.
Use coupon code Special50 for your exclusive discount!
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
