TLDR
- Nearly 1 million TRUMP memecoin buyers — two-thirds of all buyers — lost a combined $3.81 billion through end of June
- Trump personally earned over $630 million from the token while it crashed 97% from its peak
- A small group of early, sophisticated buyers captured $4 billion in profits before the crash
- 85% of tracked World Liberty Financial token buyers also lost money, totaling $83 million in losses
- Legal experts say future civil lawsuits are possible despite the SEC halting memecoin scrutiny in 2025
Trump launched his self-branded memecoin just three days before his inauguration in January 2025. It peaked above $73 but now trades at around $1.70 — a drop of over 97%.
According to analytics firm Nansen, 988,905 wallets — roughly two out of every three buyers — lost money on the token. Their combined losses total $3.81 billion through the end of June 2026.
Trump’s own financial disclosure, released in late June, showed he earned more than $630 million from the TRUMP token. His total income from crypto ventures last year exceeded $1.4 billion.
2/3 of retail investors lost money on the $TRUMP memecoin…
According to the New York Times, close to 1 million people lost a combined $3.81 billion on Trump's memecoin, which launched in early 2025.
The meme is still worth more than $400M but is well down from all-time highs… pic.twitter.com/Nx8P07r9uJ
— BSCN (@BSCNews) July 6, 2026
Nansen described the outcome as “a small number of early buyers capturing enormous gains while the broad retail majority absorbed the losses.” Around 500,000 early and sophisticated buyers took home a combined $4 billion in profits.
The structure of the token allowed Trump to earn from transaction fees regardless of price movement. Trump repeatedly promoted the coin on his Truth Social account after launch.
Nicholas Pinto, a 2024 Trump voter who lost roughly half of his $500,000 investment, told the New York Times: “It is almost a legal scam.”
The White House pushed back on that characterization. Spokeswoman Anna Kelly said Trump “proudly made the United States the crypto capital of the world” and that all actions were taken “in the best interest of the American people.”
World Liberty Financial Buyers Also Took Losses
Nansen also looked at World Liberty Financial, a crypto startup linked to Trump and his three sons. It sells a token called WLFI, which was initially offered at 1.5 cents, then 5 cents.
Of nearly 27,000 wallets tracked, 85% recorded losses totaling $83 million. The remaining wallets profited a combined $23 million.
The token has fallen 82% since it became publicly available on secondary exchanges in September. A World Liberty spokesperson blamed broader market declines.
Trump’s financial disclosure showed he earned just under $800 million from the World Liberty Financial platform. A business tied to Trump collects 75% of all WLFI sales regardless of token price.
Legal Questions Remain Open
The SEC announced in February 2025 that it would stop scrutinizing memecoin transactions, which may limit immediate government action against Trump.
The TRUMP memecoin website also included a disclaimer saying the token was an “expression of support,” not an investment.
However, NYU legal ethics professor Stephen Gillers said the disclosures may not block future civil lawsuits from investors who lost money.
When asked about conflicts of interest on CNBC, Trump said there was “nothing illegal” and “nothing wrong” with his crypto profits, adding that others were responsible for his investments.
