TLDR
- Kentucky Retirement Systems boosted its NOW position by 400% in Q4, buying 51,904 additional shares worth roughly $9.94 million.
- Several other institutional investors also made large increases, with overall institutional ownership now at 87.18%.
- NOW stock opened at $124.56 Monday, well off its 52-week high of $211.48 but above its 200-day moving average of $123.39.
- ServiceNow beat Q1 revenue estimates, posting $3.77 billion versus $3.75 billion expected, with 22.1% year-over-year growth.
- The analyst consensus sits at “Moderate Buy” with an average price target of $141.85.
ServiceNow (NOW) stock is drawing fresh institutional attention, with a wave of new and expanded positions filed in Q4 2025 pointing to renewed confidence among professional investors.
Kentucky Retirement Systems led the way, increasing its stake by 400% to 64,880 shares, valued at around $9.94 million at the time of filing. That’s not a small tweak — that’s a full commitment.
The buying wasn’t limited to one fund. Peapack Gladstone Financial Corp added to its position by 505.5%, while Florida Financial Advisors lifted its holdings by 552.9%. Waterloo Capital increased by 384.1%, and Rothschild Wealth opened a new position worth around $310,000.
Combined, institutional investors now own 87.18% of ServiceNow’s outstanding stock.
NOW opened at $124.56 on Monday. The stock sits above its 200-day moving average of $123.39, though it remains well below its 52-week high of $211.48. The 52-week low is $81.24, meaning the stock has already made a notable recovery from its lows.
The company has a market cap of $128.42 billion and a P/E ratio of 74.23.
Q1 Earnings Beat
ServiceNow reported Q1 results on April 22nd. Revenue came in at $3.77 billion, ahead of the $3.75 billion consensus estimate. That represents a 22.1% increase year-over-year.
Earnings per share hit $0.97, matching analyst expectations. In the same quarter last year, EPS was $0.81. For the full fiscal year, analysts are currently forecasting $2.36 EPS.
The company posted a net margin of 12.59% and a return on equity of 18.16%.
Analyst Targets and Insider Activity
Wall Street remains broadly positive on the stock. Citigroup raised its target from $154 to $158 with a “Buy” rating. Evercore bumped its target from $140 to $150 with an “Outperform.” BTIG reiterated a “Buy” with a $150 target. DA Davidson kept its “Buy” with the highest target in the group at $190. Cantor Fitzgerald lowered its target to $122 but kept an “Overweight” rating.
Across 43 analysts tracked, the breakdown is: two Strong Buy, 35 Buy, five Hold, and one Sell. The consensus target is $141.85.
On the insider side, Director Paul Edward Chamberlain sold 1,500 shares on May 14th at $87.23 per share, reducing his position by 3.23%. Insider Paul Fipps sold 1,048 shares on May 18th at $98.51, a 7.99% reduction. Both sales were conducted under pre-arranged Rule 10b5-1 plans. Fipps’ sale was made to cover tax obligations tied to equity award vesting.
In total, insiders sold 28,071 shares worth approximately $2.53 million in the last quarter. Corporate insiders hold just 0.34% of the company.
