The iGaming industry welcomes dozens of new casino brands and betting startups every month. The vast majority arrive in silence. No press coverage. No media announcements. No articles on industry publications letting the market know a new player has entered. They simply appear, compete for traffic through affiliates and paid ads, and hope that players stumble across them before the launch budget runs dry.
It does not have to be this way. Kooc Media, a PR distribution agency specialising in gambling and crypto since 2017, offers iGaming startups and new casino operators a PR service that guarantees media coverage from the moment the platform goes live. The service includes professional press release creation, guaranteed placements on established news websites, international newswire distribution and full reporting on every article published.
Arriving With Authority
There is a fundamental difference between a new casino that enters the market with press coverage across recognised publications and one that enters with nothing but a website and a welcome bonus. The first looks like a planned, professional market entry by a credible operator. The second looks like yet another anonymous casino hoping for the best.
That difference in perception affects everything. How quickly players trust the brand. How seriously potential partners take the business. How favourably regulators view the operation. How confidently investors evaluate the opportunity. First impressions in iGaming form fast and change slowly. A new casino that creates the right impression on launch day builds momentum that compounds for months afterward. One that creates no impression at all spends those same months fighting an uphill battle for recognition.
The challenge for most iGaming startups is that creating the right impression through media coverage has been practically impossible. The PR agencies that handle launches for technology startups, consumer brands and financial services companies will not touch gambling. The specialist firms that accept gambling clients typically lack the distribution reach to guarantee meaningful coverage. New operators find themselves caught between an industry that needs PR and a PR industry that refuses to provide it.
Kooc Media breaks that deadlock. The agency provides gambling PR and crypto PR through a distribution model that guarantees results regardless of whether the client is an established brand or a day-one startup.
“Every new casino deserves the opportunity to launch properly,” said Michelle De Gouveia, spokesperson for Kooc Media. “That means press coverage on real publications, reaching real audiences, on the day the platform goes live. We make that happen.”
Built for Businesses That Do Not Exist Yet
Most PR services are designed for established companies with existing reputations, media histories and brand recognition. Kooc Media’s launch service is designed for the opposite — businesses that have no public profile at all and need to create one from scratch within a very specific window of time.
The editorial process begins before the platform launches. Kooc Media’s writing team works with the startup to develop press release content that introduces the brand to the market. The focus is on substance — what the platform offers, which markets it serves, what licences it holds, what technology powers it, what makes it worth a player’s attention. The content is crafted to meet the editorial standard of the publications it will appear on, presenting the startup as a newsworthy market entrant rather than just another casino looking for signups.
On launch day, articles are published across Kooc Media’s owned news network. The agency operates several established publications including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites have developed strong domain authority and consistent readerships across finance, technology, cryptocurrency and iGaming over many years. Ownership of these properties means every placement is guaranteed and publication timing can be coordinated precisely with the platform’s go-live moment.
Simultaneous distribution pushes the announcement through the agency’s partner network, reaching hundreds of additional outlets and thousands of syndication feeds internationally. Premium packages place content on major global platforms including Business Insider, Bloomberg, Benzinga, MarketWatch and USA Today. A brand-new iGaming startup appearing on these platforms on its first day of operation sends an unmistakable signal of seriousness and scale.
A detailed report documenting every placement with live links is delivered after distribution. These links serve as permanent assets for investor decks, licensing documentation, partnership proposals and the startup’s own marketing materials.
The Difference Coverage Makes in Week One
The first week of any new casino’s life determines much of what follows. The players who discover the platform early and have positive experiences become its founding community. The industry contacts who notice the launch form opinions that shape future business relationships. The search engine signals generated during the opening period influence organic rankings for months to come.
Press coverage amplifies every one of these dynamics.
Player acquisition accelerates because trust forms faster. The single biggest barrier to converting a new player at an unknown casino is scepticism. Players worry about depositing money at a brand they have never encountered before. When those same players find articles about the casino on publications they recognise and respect, that scepticism reduces substantially. The mental leap from discovery to deposit becomes shorter. Conversion rates during the critical first weeks are measurably higher for brands that launch with media coverage than those that launch without it.
Search authority begins accumulating immediately. Every article on a high-authority domain creates a backlink to the startup’s website. For new casinos targeting terms like “new online casino,” “best new casino sites,” “new casino bonuses,” “latest casino launches” or “new iGaming platforms,” those day-one backlinks provide a ranking foundation that takes months to build through other means. Startups that begin their SEO journey with strong backlinks from launch-day PR have a structural advantage over competitors who started with none.
Industry credibility establishes itself from the outset. Technology providers, game developers, payment processors and potential commercial partners all monitor new market entrants. A startup that launches with visible press coverage across established publications appears more investable, more partnership-worthy and more likely to succeed than one that enters the market unnoticed. These early perceptions influence which doors open and which remain closed during the startup’s formative months.
Investor relations benefit immediately as well. iGaming startups frequently seek funding during or shortly after launch. Published coverage on credible platforms provides evidence of market validation that complements financial projections and business plans. Investors who can find independent media coverage about a startup during due diligence evaluate the opportunity more favourably than one where no public information exists beyond the company’s own materials.
Sustained Growth After Launch
Launch-day PR creates initial momentum. Maintaining that momentum requires ongoing media visibility as the business grows. Kooc Media provides both.
Standard packages offer new casino brands and iGaming startups a regular cadence of guaranteed placements for post-launch developments. New game integrations, promotional campaigns, licensing expansions, partnership announcements, player milestones and seasonal offers all make strong press release topics that keep the brand visible in industry and consumer media.
Custom campaigns handle the strategic moments that emerge as a startup matures. A funding round announcement aimed at the investment community. Expansion into a newly regulated jurisdiction requiring credibility-building coverage. A platform rebrand reflecting the company’s evolution. Integration of cryptocurrency deposit and withdrawal options requiring content that reaches both traditional gambling players and crypto-native audiences.
Kooc Media manages planning, content production, distribution scheduling and reporting across every campaign type. The agency serves as a complete PR function for iGaming startups from their first public announcement through every growth milestone that follows.
About Kooc Media
Kooc Media is a PR distribution agency founded in 2017, specialising in online gambling, crypto, fintech and technology. The company operates its own network of news publications and distributes content through a broad global partner network to guarantee media placements. Services include press release writing, sponsored articles, homepage features, newswire distribution and fully managed campaign delivery.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
