TLDR
- SoFi launched Composer by SoFi, a new AI-powered investing platform that helps users create, test, and automate investment strategies.
- The platform allows investors to build strategies using everyday language without needing coding skills.
- Composer can backtest strategies against historical market data before investors choose to automate them.
- The launch supports SoFi’s long-term goal of becoming an “everything app” for financial services.
- Management sees AI as a tool to help investors stay in control while making investing more accessible.
SoFi Technologies (SOFI) is expanding its artificial intelligence offerings with the launch of Composer by SoFi, a new platform designed to help investors create, test, and automate investment strategies using natural language.
$SOFI launched Composer by SoFi, an AI-powered investing platform built from its Composer Securities acquisition.
Users can describe investment ideas in plain English, backtest them, and automate rules-based strategies.pic.twitter.com/Ji1nAEcU1G
— Wall St Engine (@wallstengine) June 23, 2026
The new service follows SoFi’s acquisition of automated investing platform Composer earlier this year and represents another step in the company’s effort to build a comprehensive financial ecosystem.
According to SoFi, investors can describe an investment idea in plain English and use AI to transform that idea into a rules-based strategy that can be tested and deployed.
Unlike traditional algorithmic trading platforms, Composer does not require coding knowledge, making advanced investing tools accessible to a broader range of retail investors.
AI Investing Without Coding
Composer allows users to build investment strategies through conversation-style prompts and guided workflows.
Investors can test strategies against historical market data, evaluate how they would have performed under different conditions, and automate execution based on predefined rules.
The platform also includes access to more than 2,000 community-created strategies that users can review, modify, and deploy.
Management emphasized that investors remain in control of the process, with AI serving as a tool to build and refine strategies rather than making independent investment decisions.
SoFi CEO Anthony Noto said the company believes the future of investing involves giving people better tools while maintaining transparency and user control.
Expanding the “Everything App” Vision
The launch comes just weeks after SoFi introduced SoFi Coach, an AI-powered financial assistant designed to help users better understand and manage their finances.
Together, the products highlight SoFi’s growing investment in artificial intelligence as it seeks to become a one-stop platform for banking, investing, lending, insurance, and financial planning.
Composer’s basic features are expected to become available to all SoFi members this summer, while advanced capabilities will be offered through the company’s SoFi Plus subscription service.
The company plans to continue integrating Composer into its broader ecosystem over the coming year.
What It Means for Investors
The launch could help SoFi deepen customer engagement and create additional subscription opportunities while differentiating itself from traditional banks and brokerages.
The move also places SoFi alongside companies such as Coinbase, Robinhood, Charles Schwab, and Interactive Brokers that are increasingly incorporating AI-powered tools into their platforms.
While SoFi stock remains down significantly in 2026, management continues to focus on expanding its product lineup and building long-term customer relationships.
As AI becomes a larger part of personal finance, SoFi is positioning itself to benefit from growing demand for intelligent investing and financial planning tools.
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