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digital advertising

Zinc CEO and Founder Daniel Trachtemberg on Merging Ad Tech and Blockchain

Over 30% of the $335 billion projected ad spend in 2020 is estimated to be lost to inefficiencies in the current digital advertising landscape. With nearly a third of all…

Social Networking on the Blockchain | An Industry Ripe for Disruption

The rise of the freemium social media model has brought with it some real problems. What will the blockchain social network of the future look like?

Blockchain, Digital Advertising, and the Great Escape

Blockchain in media and entertainment using digital advertising fundamentally clashes with the very nature of cryptocurrency based on blockchain technology.

Blockchain Meets Digital Advertising: 3 Projects Looking to Dethrone the Kings

Blockchain has given hundreds of projects the silver bullet to take down the reigning intermediaries – the question is if they have what it takes to build the gun and actually shoot it.