TLDR
- Trump Media has filed an S-3 registration to raise $12 billion in new securities.
- The filing mentions Bitcoin 362 times which signals a strong interest in cryptocurrency.
- This move follows a recently closed $2.3 billion Bitcoin Treasury deal by Trump Media.
- The company awaits SEC approval through Form EFFECT before proceeding with asset purchases.
- Truth Social has registered a new Bitcoin and Ethereum ETF entity in Nevada.
Trump Media has filed an S-3 registration to issue $12 billion in new securities, potentially for Bitcoin acquisition. This follows the firm’s recent $2.3 billion Bitcoin Treasury deal, which closed just a week earlier. The latest move indicates a growing focus on cryptocurrency integration amid evolving financial and political developments.
Trump Media Strengthens Bitcoin Strategy with S-3 Filing
Trump Media included the term “Bitcoin” 362 times in the new S-3 filing, signaling a stronger focus on the asset. The previous filing only mentioned Bitcoin once, showing a sharp change in approach. If approved by the SEC, the firm can buy 140,000 BTC at current prices.
Yesterday's Trump Media & Technology $DJT S-3 filing:
– Officially adopts the #bitcoin treasury strategy.
– Registers up to ▶️$12 billion◀️ in new securities that can be used to buy bitcoin.
– This is in addition to the ~$2.44 billion they already raised via private placement.
-… pic.twitter.com/8ULOVBbh3H— NLNico (@btcNLNico) June 6, 2025
The company awaits a Form EFFECT from the SEC, which is needed before the filing becomes active. This filing aligns with rising government financial activities tied to the “Beautiful Bill” recently passed in the House. Market participants interpret the timing as a coordinated financial strategy involving cryptocurrency.
Trump Media is aligning its corporate treasury strategy with digital assets, specifically Bitcoin, in a major shift from earlier filings. The approval would enable strategic Bitcoin accumulation using the $12 billion allocation. This step reflects increasing corporate adoption of crypto as a long-term asset.
Truth Social Registers ETF Entity as Market Volatility Grows
On June 5, Truth Social filed to establish “Truth Social Bitcoin and Ethereum ETF” as a Nevada-based domestic trust. The entity aims to launch Bitcoin-related investment products following ETF success across major markets. This filing supports the company’s effort to expand its crypto footprint.
The announcement came as crypto markets experienced intense volatility, leading to nearly $1 billion in liquidations across digital assets. Bitcoin and other tokens dropped sharply amid speculation surrounding the new filings and political reactions. Market movements suggest increased sensitivity to political and institutional crypto activity.
Truth Social’s ETF plans reflect Trump Media’s broader push into crypto financial services. The entity plans to manage Bitcoin and Ethereum trusts through regulated structures, marking another step in the company’s bid to integrate digital assets across its portfolio.
Political Divide Widens Over ‘Beautiful Bill’ and Bitcoin Plans
The U.S. House approved the “Beautiful Bill,” which proposes increased government spending and possibly raising the debt ceiling. Donald Trump backed the bill, which now heads to the Senate for final approval. It coincides with Trump Media’s crypto-focused filings and expansion efforts.
Elon Musk opposed the bill, criticizing its focus on defense spending and calling out the rising national debt. This triggered a public fallout between Musk and Trump, escalating political tensions. The disagreement further fueled instability in crypto markets during the last 24 hours.
Max Keiser claimed Trump used the bill to expand Bitcoin holdings through “print-to-death” financial policies. Meanwhile, Coinbase CEO Brian Armstrong stated the bill could help Bitcoin’s status as a reserve asset. The filing’s timing, political moves, and ETF plans suggest a coordinated financial pivot by Trump Media.
