TLDR
- Giang Bui, ex-Nasdaq leader, joins Securitize as VP of Issuer Growth to expand tokenization efforts.
- Securitize targets Q1 2026 to launch stocks on-chain with Bui’s leadership.
- Bui brings experience from Cboe, Nasdaq, and NYSE to strengthen Securitize’s issuer-led tokenization.
- Securitize works with top firms like Apollo and BlackRock, managing about $4 billion in assets.
Giang Bui, a former senior leader at Nasdaq, has joined Securitize as its Vice President of Issuer Growth. This move comes after Bui’s successful tenure at Nasdaq, Cboe Global Markets, and the New York Stock Exchange.
At Securitize, she will focus on enhancing the company’s operations in regulated, issuer-led tokenization, working with both public and private market issuers. Bui’s role comes at a time when Securitize is expanding its capabilities to manage a growing wave of tokenized assets.
We’re excited to welcome Giang Bui as Vice President, Head of Issuer Growth at Securitize.
Giang joins from Nasdaq, where she led U.S. Equities & ETP strategy and helped guide the exchange’s spot Bitcoin ETF efforts. pic.twitter.com/SrKsQejtDG
— Securitize (@Securitize) January 27, 2026
As Securitize prepares for its 2026 product launch, which aims to bring stocks on-chain, Bui’s expertise will play a critical role in shaping the company’s strategies. She brings valuable experience from her previous roles, where she worked closely with market operators, issuers, and regulators to help design complex financial products like digital asset ETFs.
Strengthening Tokenization Standards
Bui’s leadership at Securitize will be essential as the company navigates the evolving landscape of tokenization. The company’s approach is issuer-led, focusing on clear ownership rights and compliance with existing financial frameworks.
Securitize’s CEO, Carlos Domingo, highlighted Bui’s deep knowledge of market structures and issuer needs. This knowledge will be crucial as the firm enters a phase of growth, where resilience, standards, and issuer alignment are more important than ever.
According to Bui, Securitize’s focus on ensuring that tokenized assets remain compliant with traditional frameworks was a deciding factor for her joining the company. “Issuers are increasingly looking for operational efficiencies and broader distribution, but they also want clarity and confidence around shareholder rights and compliance,” Bui said.
A Strong Track Record in Financial Markets
Bui’s extensive background in financial markets makes her a strong asset for Securitize. Prior to joining Securitize, Bui worked at multiple high-profile exchanges. She served as a senior executive at Nasdaq, where she was instrumental in building the exchange’s digital asset ETF operations. Her work included navigating the complex regulatory processes for listing spot Bitcoin ETFs.
Before Nasdaq, Bui was also involved in business development at Cboe Global Markets, focusing on exchange-traded products (ETPs). Her experience at the New York Stock Exchange further strengthens her understanding of the needs of issuers in both traditional and emerging markets.
Securitize’s Growth Plans
Securitize has built a solid reputation in the tokenization space, managing roughly $4 billion in assets. The firm has worked with some of the biggest names in finance, including Apollo, BlackRock, BNY, and KKR. It continues to expand its reach and plans to bring stocks on-chain by Q1 2026.
As the firm grows, Bui’s appointment is a strategic move to drive this expansion. The company’s work with leading Wall Street firms shows its commitment to bringing tokenization to a broader market. With Bui’s leadership, Securitize aims to meet the increasing demand for secure, compliant, and efficient ways to manage tokenized assets.
In her new role, Bui will oversee efforts to develop more robust tokenization processes that adhere to regulations while meeting issuers’ needs. Her experience in building relationships between issuers, regulators, and market participants will be key to ensuring that Securitize’s offerings remain at the forefront of the industry.
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