TLDR
- OpenAI plans to launch its Sora AI video generator inside ChatGPT, per The Information
- Sora launched as a standalone mobile app in September 2025, styled like TikTok
- App installs dropped 45% month-on-month in January 2026, per Appfigures data
- Sora fell out of Apple’s top 100 U.S. App Store apps in early 2026
- A Disney partnership failed to lift user numbers
OpenAI is planning to bring its Sora AI video tool into ChatGPT, according to a report from The Information published on March 11, 2026. The report cites people with knowledge of the plans.
OpenAI is planning to bring its AI video generator Sora directly into ChatGPT, allowing users to create and share AI-generated videos from simple prompts. The company is also expected to continue running Sora as a standalone app.
Source: Reuters pic.twitter.com/ff402CtMab
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OpenAI has not confirmed the move. The company did not respond to a request for comment outside regular business hours.
Sora first launched as a standalone mobile app in September 2025. It let users create and share AI-generated videos, with a layout similar to TikTok.
The app allowed users to generate videos from text prompts. It also supported content tied to copyrighted material that could be shared to social media-style feeds.
Despite early attention after launch, the app ran into trouble by early 2026. Downloads and user spending both fell sharply.
A January 2026 report from TechCrunch, using data from Appfigures, showed Sora installs dropped 45% month-on-month in January. User spending fell at the same time.
Sora also dropped out of Apple’s top 100 apps on the U.S. App Store. It saw a similar decline on Google’s Play Store.
OpenAI had signed a deal with Walt Disney to generate videos using Disney characters inside Sora. That partnership did not appear to boost usage in any lasting way.
Moving Sora Into ChatGPT
Bringing Sora into ChatGPT could give the video tool access to a much larger user base. ChatGPT has hundreds of millions of users, far more than the Sora app attracted on its own.
The Information said OpenAI plans to keep the standalone Sora app running even after the ChatGPT integration. No launch date has been reported.
Adding video generation to ChatGPT could also raise operating costs for OpenAI. Video AI models are computationally expensive to run compared to text-based tools.
Competition in AI Video
Sora competes with video generation tools from Meta and Alphabet’s Google. Both companies have been investing in text-to-video AI.
The move to integrate Sora into ChatGPT follows a broader push by OpenAI to expand beyond text. Multimodal tools that handle video, images, and audio are seen as the next step for AI products.
Microsoft is an investor in OpenAI and has built OpenAI tools into its own products, including Bing and Microsoft 365.
OpenAI’s strategy appears focused on consolidating its products under the ChatGPT brand, which remains its most widely used platform.
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