TLDR
- Apple stock rose 1.73% after reports it plans to launch at least five new iPhone models through H1 2027
- The lineup could include a standard iPhone 18 and a new iPhone Air
- Apple is ramping up foldable iPhone production targets from 7–8 million to 10 million units
- New MacBook Pro and iPad Pro models are also reportedly in the works for 2027
- UBS analyst David Vogt maintained a Hold rating on AAPL with a $296 price target
Apple stock edged up 1.73% on Thursday after Nikkei Asia reported that the company plans to launch at least five new iPhone models between the second half of 2025 and the first half of 2027.
The models are expected to include a standard iPhone 18 and a new iPhone Air variant. The news comes just days after sensitive files tied to the iPhone 18 Pro were reportedly leaked on the dark web.
Apple's Biggest iPhone Release Cycle Yet
Launch Timeline
Late 2026
• iPhone 18 Pro
• iPhone 18 Pro Max
• Foldable iPhoneEarly 2027
• iPhone 18
• New iPhone AirProduction
• Foldable iPhone target raised to ~10 million units
• ~80 million components secured for… pic.twitter.com/k0XhvjPn6s— Saurav (@Saurav_DJ47) July 2, 2026
The report also arrives a week after Apple raised prices on several products, citing a memory chip shortage. The company is now reportedly exploring blacklisted Chinese chipmakers as a way to ease supply pressure.
Apple’s last major launch, the iPhone 17 lineup in September 2025, drove strong consumer demand. That momentum helped Apple post $111.2 billion in revenue for Q2 2026, ended March 28 — a roughly 17% jump year over year.
Foldable iPhone Ramp-Up
Apple is pushing harder on its foldable iPhone plans. The company has asked parts suppliers to prepare for around 10 million units this year, up from an earlier estimate of 7 to 8 million. The device is still expected to launch in September 2026.
In total, Apple is targeting production of more than 200 million smartphones in 2026, according to the Nikkei report.
Beyond iPhones, Bloomberg reported that Apple is also working on a new entry-level MacBook Pro and updated iPad Pro models, both expected in 2027.
Analyst Take
UBS analyst David Vogt reiterated a Hold rating on AAPL on July 1, setting a 12-month price target of $296. His firm’s survey of over 7,500 smartphone users showed mixed signals — iPhone purchase intent in the U.S. rose about 300 basis points year over year to around 20%, while demand in China slipped 100 basis points to roughly 15%.
Stronger gains showed up in the UK (up 600 bps) and Germany (up 400 bps). On the software side, enthusiasm for Apple Intelligence features cooled, with upgrade intent tied to those capabilities falling 500 basis points to about 24%.
AAPL stock hovered around $295.29 in Thursday’s premarket, with RSI and MACD indicators pointing to a potential near-term bullish reversal.
Across Wall Street, AAPL carries a Moderate Buy consensus from 30 analysts — 18 Buys, 11 Holds, and one Sell. The average 12-month price target sits at $324.40, implying around 10% upside from current levels.
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