TLDR
- Strategy reported an $8.32 billion loss on digital assets in Q2 2026
- The company sold 3,588 Bitcoin in total — 1,363 BTC between June 29–30 and 2,225 BTC between July 1–5
- Bitcoin was sold below its average purchase price of $75,476 per coin
- MSTR stock dropped as much as 4.5% to $96.29 after the news broke
- Proceeds went toward preferred stock distributions and replenishing its USD reserve, which stood at $2.55 billion as of Sunday
Strategy (MSTR) stock slid as much as 4.5% to $96.29 Monday morning after the company disclosed an $8.32 billion loss on digital assets in its second quarter and confirmed it had been selling Bitcoin.
The stock had closed up 7.9% on Thursday. Chairman Michael Saylor had posted to social media on Sunday showing the company’s Bitcoin purchase history, briefly lifting sentiment before the regulatory filing hit.
MSTR was trading around $99.81, down 0.9%, before the full extent of the loss was known. Through Friday’s close, the stock had lost roughly a third of its value in 2026.
Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
Bitcoin (BTCUSD) was down 1.34% on Monday. The cryptocurrency has fallen around 30% from its April 2025 peaks.
Strategy sold 1,363 Bitcoin between June 29 and June 30 at an average price of $59,256 each, totaling $80.8 million. It then sold a further 2,225 Bitcoin between July 1 and July 5 at an average price of $60,773, bringing in $135.2 million.
That’s 3,588 Bitcoin sold in under a week, all below the company’s average acquisition cost of $75,476 per coin.
Strategy now holds 843,775 Bitcoin, acquired at an average of roughly $75,476 each.
Why Strategy Sold
The company said proceeds from the Bitcoin sales were used to fund distributions on preferred stock and to top up its U.S. dollar reserve.
Strategy maintains that USD reserve to cover dividends on preferred stock and interest on outstanding debt. As of Sunday, it stood at $2.55 billion.
The sales follow a financial overhaul Strategy announced on June 29, aimed at stabilizing the business and reassuring investors.
Market Reaction
Coinbase Global (COIN) slipped 0.4% on Monday, while Robinhood Markets (HOOD) added 2.1%.
The Q2 loss of $8.32 billion marks one of the largest digital asset write-downs the company has recorded. It comes directly from selling Bitcoin for less than it originally paid.
Strategy’s USD reserve was $2.55 billion as of Sunday, July 6.
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