TLDR
- Strive bought 1,110 Bitcoin for $81.5M between Aug. 17-21 at an average price of $73,409 per BTC
- Total holdings now stand at 21,356 BTC, making Strive the seventh-largest public corporate Bitcoin holder
- ASST stock jumped more than 11% on Monday, extending its roughly 36% year-to-date gain
- Bitcoin was trading near $79,000-$80,000 on Monday, about 8% above Strive’s average purchase price
- CEO Matt Cole stated he has “very strong” conviction the Bitcoin bear market is over
Strive purchased 1,110 Bitcoin for approximately $81.5 million between Aug. 17 and Aug. 21, according to an 8-K filing with the Securities and Exchange Commission.
Strive acquired an additional 1,110 $BTC for $81.5M at an average cost of $73,409 per bitcoin, bringing total holdings to ₿21,356.$ASST $SATA pic.twitter.com/bPcbHzl3dH
— Matt Cole (@ColeMacro) August 24, 2026
The company paid an average of $73,409 per coin, including fees and expenses. That purchase lifted total holdings to 21,356 BTC, up about 5.5% from 20,246 BTC in mid-August.
ASST stock was up more than 11% in Monday morning trading. The stock has gained roughly 36% year-to-date.
Bitcoin was trading near $80,000 on Monday, around 8% above the average price Strive paid for its latest batch.
The purchase puts Strive at seventh place among publicly traded companies by Bitcoin holdings, according to BitcoinTreasuries.NET. It sits behind Bullish and ahead of SpaceX.
Strategy leads the group with 840,447 BTC. Twenty One Capital holds 43,514 BTC, Metaplanet holds 43,000 BTC, MARA holds 35,577 BTC, and Bitcoin Standard Treasury Company holds 30,021 BTC.
CEO Signals Confidence in Bitcoin Recovery
CEO Matt Cole said on Sunday he has “very strong” conviction the Bitcoin bear market is over. He pointed to Bitcoin’s recent breakouts against both the dollar and gold as supporting evidence.
Cole noted that Bitcoin bottomed against gold in February, roughly five months before it bottomed against the dollar in July. He said the BTC/gold ratio has been a useful gauge and expects demand for scarce assets to keep favoring Bitcoin.
“The upside is not simply Bitcoin going higher. It is Bitcoin becoming the fastest horse inside an expanding scarcity trade while $ASST is structured to amplify that outcome as much as we can responsibly support,” Cole posted on X ahead of Monday’s open.
Bitcoin rose nearly 25% last week, closing Friday at $77,387 after gaining $14,264, according to The Block’s BTC price page.
Strive’s SATA Preferred Stock Returns to Target Range
Strive also manages a preferred stock product called SATA. It closed at $100.01 on Friday, returning to the company’s targeted $99-to-$101 trading range after falling as low as $83.30 in late June.
Strive raised the annualized dividend rate on SATA to 13% in April and switched to daily dividend payments starting June 16. The company launched SATA in November 2025 at $80 per share, raising $160 million in gross proceeds.
SATA operates similarly to Strategy’s STRC preferred stock. STRC was trading near $97 on Monday, below Strategy’s $100 target.
Strategy reported no Bitcoin purchases for the week ended Aug. 23. It sold 18.26 million MSTR shares for about $2 billion between Aug. 17 and Aug. 23, using $300 million to increase its USD Reserve to $5.1 billion.
Strive’s cash and cash equivalents rose to $171.9 million from $154.8 million as of Aug. 14. The fair value of its 505,000 Strategy STRC preferred shares increased to $48.6 million from $47.9 million.
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