TLDR
- Tesla has pulled the Solar Roof from its website, with the page now redirecting to conventional solar panels.
- Elon Musk launched the product in 2016, promising 1,000 installations per week, but actual numbers reportedly peaked at only a few dozen.
- Tesla settled a class action lawsuit over the Solar Roof in 2023.
- Tesla’s Energy Segment generates $13B in annual revenue and accounts for nearly a fifth of company gross profit.
- Tesla has filed plans for a $10.1B solar-cell factory near Houston, Texas, called Project Crystal Sun, targeting early 2029 production.
Tesla has officially discontinued its Solar Roof product, nearly a decade after Elon Musk unveiled the tiles as a sleeker alternative to traditional solar panels.
Looks like Tesla is discontinuing their Solar Tile Roof. The product has been removed from the website.
It was originally unveiled in October 2016. pic.twitter.com/hwA3VmzYQm
— Sawyer Merritt (@SawyerMerritt) August 21, 2026
The company’s Solar Roof page now redirects to its conventional solar panel offering. Tesla did not respond to requests for comment.
Musk launched the Solar Roof in 2016, just weeks before Tesla completed its controversial $2.6 billion merger with SolarCity, then the largest residential solar installer in the U.S.
The product was designed to look like regular roof tiles while generating solar power. At its peak, Musk promised 1,000 installations per week.
That target was never close to being met. Industry estimates put the actual peak at a few dozen per week, with only several thousand total units ever built.
The Solar Roof also ran into pricing and installation problems over the years. Tesla settled a class action lawsuit in 2023 related to changes in contract terms with customers.
Tesla’s Energy Segment Keeps Growing
While the Solar Roof is gone, Tesla’s broader energy business remains a major part of the company.
The Energy Segment, which includes the Powerwall, Megapack, and solar panels, pulls in $13 billion in annual revenue. It now makes up nearly a fifth of Tesla’s gross profit.
Tesla produces its solar panels at a factory in Buffalo, New York, and began delivering them to residential customers this year under the TSP-420 Solar Panel line.
Dropping the Solar Roof may actually free up resources for these more profitable parts of the energy business.
$10 Billion Texas Factory in the Works
Tesla’s biggest solar bet is now Project Crystal Sun, a $10.1 billion solar-cell factory planned for a site outside Houston, Texas.
The company filed plans for the project this month. It aims to become the largest solar factory in America, with 100 GW of annual output.
The facility would cover the full production chain, from ingots and wafers through to finished assembled modules.
Tesla expects the factory to support nearly 10,000 permanent jobs, with production slated to begin in early 2029.
Not everyone is convinced. Some analysts see the Texas plant as a strong growth opportunity tied to U.S. reshoring trends. Others point to the project’s reliance on Chinese equipment and question whether it can scale without heavy subsidies.
Tesla’s track record on ambitious timelines has been mixed. The company hit major milestones with the Model 3, Model Y, Falcon 9, and Starlink. But targets like a million robotaxis by 2020 and mass Optimus robot production by 2025 did not materialise on schedule.
The Solar Roof page redirect was first reported by Electrek and later confirmed by Reuters.
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