TLDR
- Netflix is in talks with NBCUniversal and Fox about offering Peacock and Fox One through its platform.
- Third-party streaming subscriptions have grown roughly 60% over three years and now make up about one-third of new streaming sign-ups.
- Netflix tested the model in June by adding French broadcaster TF1, with co-CEO Greg Peters calling early results “promising.”
- NFLX closed at $79.59 on August 21, down 35% over the past 52 weeks, but posted a one-month return of 13%.
- Wall Street holds a Strong Buy consensus on NFLX, with 24 Buys, 7 Holds, and an average price target of $96.27.
Netflix stock edged higher on Sunday after The New York Times reported the company has held talks with NBCUniversal and Fox about selling subscriptions to Peacock and Fox One directly through its platform.
$NFLX CONSIDERS OPENING ITS APP TO RIVAL STREAMERS
Netflix has discussed bringing services like Peacock and Fox One directly into its app, per NYT. The move could turn Netflix into more of a streaming hub, similar to Prime Video or Roku. No deal is imminent. pic.twitter.com/Uo5SMh5B7a
— Wall St Engine (@wallstengine) August 24, 2026
No deal is close, and Netflix has not yet decided whether it would sell the subscriptions outright or bring the content into its app. But the talks mark a shift for a company that has long kept its platform closed.
Netflix stock closed at $79.59 on August 21. It has lost roughly 35% over the past 52 weeks, though it has bounced back 13% over the past month.
The backdrop here matters. Research firm Antenna says third-party streaming subscriptions have grown about 60% over three years. They now account for roughly one-third of all new streaming sign-ups. That shift has opened a real opportunity for any platform with enough users to act as a hub.
Amazon has run this model through Prime Video for years. Roku offers something similar. Alphabet’s YouTube recently signed a five-year deal to add Peacock content to its $16-per-month Premium tier.
Netflix Already Testing the Model
Netflix is not starting from zero. In June, it added French broadcaster TF1 to its platform, offering live channels and on-demand content. Co-CEO Greg Peters described those early results as “promising,” which appears to have encouraged the company to look at bigger partners.
Peacock, owned by Comcast, and Fox One would be far larger additions than TF1.
For rival streamers, landing on Netflix could reduce marketing spend and make their services easier to find. The trade-off is sharing revenue and ceding some control over the customer relationship to Netflix.
For Netflix, the payoff would be a cut of every subscription sold through its platform, adding a new revenue layer on top of its existing subscription model.
What Wall Street Thinks
Investment firm SGA Global Growth Strategy flagged NFLX as a detractor in its Q2 2026 letter. The fund noted that Netflix reported solid Q1 results, with revenue up 16% year-over-year and operating income up 18%. However, Q2 guidance came in about 1% light on revenue and 5% short on EBIT, which disappointed investors who had expected a raise after a recent price hike.
Management held full-year guidance at 11% to 13% revenue growth and roughly 20% profit growth. Netflix also announced a $25 billion buyback authorization.
SGA added to its Netflix position during the weakness, raising it to an average portfolio weight.
On Wall Street broadly, analysts rate NFLX a Strong Buy, with 24 Buys and 7 Holds over the past three months. The average price target sits at $96.27, implying about 20% upside from current levels.
Netflix ranks 13th on a list of the 40 most popular stocks among hedge funds heading into 2026, with 144 hedge fund portfolios holding the stock at the end of Q1 2026.
Stop guessing and start investing with confidence. KnockoutStocks gives you the AI insights, market intelligence, and stock research you need to spot opportunities, cut through the noise, and make smarter investment decisions — all in one powerful platform.
Sign up today and get 50% OFF full access to our premium stock picks.
Simply use coupon code SPECIAL50 at checkout to claim your exclusive discount.
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
