Kooc Media has launched a dedicated PR service for online casino and sportsbook brands, giving iGaming companies access to the agency’s network of owned publications and partner distribution channels.
The new gambling PR service allows online casinos, sportsbooks and betting platforms to publish press releases and sponsored articles across Kooc Media’s in-house news sites and hundreds of external partner outlets.
“The iGaming industry moves fast and operators need PR that can keep up,” said Michelle De Gouveia of Kooc Media. “We’ve built a distribution network that can get coverage live the same day, with guaranteed placements rather than just pitching and hoping.”
What the Service Includes
Kooc Media operates several owned news brands including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites are indexed by Google News, meaning articles appear in search results quickly.
The gambling PR packages include:
- Press release writing and editing
- Publication across Kooc Media’s in-house sites
- Distribution to partner websites and syndicated outlets
- Homepage placements on selected publications
- Full reporting with live links to every placement
For larger campaigns, distribution can extend to major financial news networks, with placements appearing on sites such as Business Insider, Bloomberg, Benzinga and MarketWatch.
Why iGaming Brands Need Specialist PR
Online gambling companies often struggle to secure media coverage through traditional PR channels. Many mainstream publications won’t accept gambling-related content, and agencies without industry experience may not understand the compliance requirements.
Kooc Media has worked with crypto and fintech brands since 2017 and already offers crypto PR services for token launches and Web3 projects. The iGaming service uses the same distribution infrastructure but with packages designed specifically for casino and sportsbook operators.
“We own our own publications, so we can guarantee placements rather than just sending pitches to journalists who may or may not respond,” De Gouveia added. “For iGaming brands that need coverage for a new launch or promotion, that reliability matters.”
Same-Day Distribution
One feature Kooc Media emphasises is speed. Press releases submitted in the morning can be live across multiple publications the same day. This is useful for time-sensitive announcements such as new game launches, partnership deals or regulatory approvals.
The agency handles all content creation internally, so brands without their own marketing teams can still run PR campaigns. Clients submit the key details and Kooc Media’s editorial team writes the release, handles distribution and provides a report showing where coverage appeared.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
