Kooc Media, a UK-based PR distribution agency known for its work across the crypto and fintech sectors, has introduced a specialist PR service built specifically for the iGaming industry. The new service gives online casino operators, sportsbook platforms, poker rooms, bingo sites, betting affiliates and other iGaming businesses access to guaranteed media placements, professional content creation and wide-reaching press release distribution through both owned publications and partner newswire networks.
The iGaming industry has grown into one of the largest digital entertainment sectors in the world. Online casinos, sports betting platforms and other gambling products generate billions in annual revenue across dozens of regulated markets. Yet despite the size and maturity of the industry, iGaming companies have consistently struggled to access the same quality of PR support that is readily available to businesses in other sectors.
Most mainstream PR agencies have little appetite for working with gambling brands. The regulatory complexity, the reputational caution and the general unfamiliarity with how iGaming operates means that gambling companies are routinely overlooked or turned away. Even those agencies that accept iGaming clients often deliver underwhelming results, relying on outdated outreach methods that produce little or no published coverage.
Kooc Media has recognised this gap and built a service designed to address it head on.
“The iGaming industry has needed a dedicated PR partner for a long time,” said Michelle De Gouveia, spokesperson for Kooc Media. “These are legitimate, licensed businesses operating in regulated markets, and they deserve media coverage that reflects that. Our specialist iGaming PR service gives them exactly what they have been missing — guaranteed results, fast turnaround and real articles on real news websites.”
What Kooc Media’s iGaming PR Service Includes
The agency’s iGaming PR packages have been structured to provide a complete, end-to-end service. Clients do not need to provide a finished press release or manage any part of the publication process. Kooc Media’s in-house editorial team handles content creation from scratch, working from the client’s brief to produce a professional, publish-ready press release.
Once the client approves the content, Kooc Media publishes it across its owned network of news websites. This network includes established brands such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing, all of which cover finance, technology, business and digital entertainment topics. Every site in the network is indexed by Google News, which means published articles have the potential to appear in Google News results and gain visibility in organic search.
For clients seeking broader distribution, Kooc Media offers packages that include newswire access. These campaigns push press releases out to hundreds of additional partner outlets and can result in placements on high-profile platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-connected feeds. This level of media exposure has traditionally been out of reach for most iGaming companies.
Every campaign includes transparent reporting with live links to each published article, giving clients clear evidence of what their investment delivered.
Why Specialist PR Matters for iGaming Companies
The marketing challenges facing online gambling brands are well documented. Advertising restrictions on Google, social media platforms and increasingly on television and radio have narrowed the channels available to iGaming companies. In many jurisdictions, the rules around gambling promotion are becoming stricter every year, making it harder and more expensive to reach new audiences through paid channels.
Public relations offers a route around many of these limitations. Press coverage on established news websites is not subject to the same advertising restrictions that apply to paid media. It reaches audiences through search engines and news aggregators organically. And it carries a level of credibility that paid advertising cannot match, because the coverage appears on third-party publications rather than on the brand’s own channels.
For online casinos launching in competitive markets, press coverage helps build trust with potential players from the outset. For sportsbooks entering newly regulated territories, it signals legitimacy to both consumers and regulators. For betting affiliates and iGaming suppliers, it strengthens commercial credibility when pitching to potential partners.
The SEO benefits add further value. Articles published on high-authority websites generate backlinks that improve domain authority and support rankings for competitive search terms. In an industry where organic traffic is one of the most cost-effective acquisition channels, the long-term impact of consistent press coverage on search performance is substantial.
A Proven Model Applied to a New Sector
Kooc Media’s approach to PR was developed and refined through years of working with crypto projects, blockchain startups and fintech companies. These industries face many of the same challenges as iGaming — media scepticism, regulatory scrutiny and a shortage of agencies with genuine expertise. The agency’s guaranteed-placement model was designed specifically for sectors where traditional PR methods consistently fail to deliver.
Rather than charging clients for outreach with no guaranteed outcome, Kooc Media offers fixed packages with confirmed placements on named publications. Clients know exactly where their content will appear before they commit. Articles are typically published within 24 hours of approval, and distribution through partner networks happens on the same timeline.
This model has been tested across thousands of campaigns in the crypto and fintech space. The expansion into specialist iGaming PR applies the same infrastructure, processes and editorial standards to the online gambling industry.
“Our crypto clients told us early on that they were tired of paying for PR that delivered nothing,” said De Gouveia. “We built a model that fixed that, and it has worked extremely well. iGaming companies face the same frustrations, and we are confident that our approach will deliver the same results for them.”
Serving the Full Spectrum of iGaming Businesses
The iGaming industry is not a single market. It includes online casino operators running slots and table games, sportsbook platforms offering odds on hundreds of sporting events, poker rooms hosting tournaments and cash games, bingo sites serving dedicated player communities, daily fantasy sports platforms, lottery providers and the vast affiliate and supplier networks that support them all.
Kooc Media’s service is designed to serve this full spectrum. Whether a client is a startup online casino preparing for its first market launch, an established sportsbook expanding into a new country, a software provider announcing a platform integration, or an affiliate network promoting a new partnership, the agency can build a campaign around any iGaming announcement.
Packages range from entry-level placements on the agency’s owned websites through to large-scale newswire campaigns distributed across major financial and business media. Custom campaigns are also available for clients with specific media targets, regional distribution needs or ongoing PR requirements.
Meeting Growing Demand in a Rapidly Expanding Market
The global iGaming market continues to grow at a significant pace. Sports betting legalisation is advancing across the United States and Latin America. European regulators are refining frameworks that encourage licensed operators. Mobile gambling is driving user growth in virtually every region. New product innovations like live dealer games, instant win formats and crypto-integrated casinos are attracting fresh audiences.
Each of these developments brings new companies into the market and increases the demand for effective PR. Kooc Media has built its iGaming service with this growth trajectory in mind, offering scalable packages that can support both one-off announcements and sustained monthly PR programmes.
The agency expects specialist iGaming PR to become one of its largest service areas alongside its existing crypto and fintech offerings as the online gambling market continues its expansion.
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates a network of in-house news websites and provides guaranteed media placements, press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
