There is a moment every software founder dreads. The AI app is polished, the SaaS platform is live, and the metrics are flat because hardly anyone knows it is there. In a market overflowing with new tools, getting found has become the real bottleneck to growth. It is exactly this problem that draws AI app and SaaS founders to Kooc Media, a PR agency built around getting software seen.
The agency has spent years working in tech that never slows, and it has learned what actually drives growth for software companies. The answer is rarely a clever campaign. It is consistent, credible visibility in front of the people who might sign up, invest or partner, and that is what Kooc Media is built to deliver.
Visibility Is the Growth Lever
For a SaaS platform, almost everything traces back to visibility. Trials, conversions, renewals and word of mouth all start with someone discovering the product. The same is true for AI apps competing in app stores and search results. When discovery dries up, growth stalls.
The hard part is that the software market is more crowded than ever, and standard PR rarely helps. Generic agencies pitch journalists who may never reply and produce coverage that misses the target audience entirely. Kooc Media works differently, building content around the exact phrases buyers search for, such as AI apps, SaaS platforms, AI software, software as a service, AI tools and machine learning apps.
Guaranteed Placement, Not Guesswork
The foundation of Kooc Media’s approach is ownership. The agency runs its own publications, including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing, all listed on the brands page.
Owning these outlets means coverage is guaranteed rather than hoped for, and it usually goes live the same day a story is submitted. For a software company timing an announcement around a launch, an update or a funding round, that reliability matters. Each placement links back to the client’s website too, building the search visibility that fuels long-term SaaS growth.
Scaling the Reach
Owned media guarantees the coverage. The newswire spreads it far and wide. Kooc Media distributes releases across hundreds of partner sites and thousands of syndicated outlets, and on larger packages, through major financial and business news networks.
That reach can land a company on outlets like Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. For an AI app or SaaS platform still establishing itself, sharing space with names of that calibre builds trust fast with users, investors and partners.
Built to Suit Any Software Team
Software companies come in all shapes, and Kooc Media’s service adapts accordingly. A founder can choose a ready-made package, request a custom campaign, or hand the entire process to the agency.
With the managed route, the in-house editorial team writes, places, publishes and distributes everything, then returns a report linking to every placement. The development team never has to pause to run a campaign. The full service line includes press release writing, sponsored articles, homepage placements, guaranteed in-house publication, newswire distribution and complete reporting.
Free Exposure on AgentLocker.ai
This is where Kooc Media offers something competitors cannot. Every client is featured, at no extra cost, on AgentLocker.ai, the company’s own directory of AI tools and agents.
AgentLocker.ai is designed for discovery, helping people find and compare AI agents, chatbots, apps and machine learning tools. Its visitors are developers, buyers and users actively searching for new software, which makes a listing a natural fit for an AI app or SaaS platform. The advantage over a single article is staying power. Press coverage flares up and fades within days, while a directory entry keeps introducing the product to new visitors for months. For SaaS platforms living on a steady flow of trials and sign-ups, that lasting discovery is real value, and it is included with every AI package for free.
A Partner Across Adjacent Markets
Many AI apps and SaaS platforms reach into fintech, Web3 and automation, and Kooc Media is equipped for that overlap. Its AI companies PR service runs alongside dedicated crypto PR and gambling PR offerings, so a software company serving several markets can run one coordinated campaign rather than coordinating multiple agencies.
Straight From Kooc Media
“Software founders come to us because flat growth almost always traces back to a visibility problem,” said Michelle De Gouveia, spokesperson for Kooc Media. “Owning our network lets us guarantee same-day placements, the newswire gives clients real reach, and the free AgentLocker.ai listing keeps their app or platform getting discovered long after the campaign ends. That’s the combination software companies actually need.”
How to Begin
For AI apps and SaaS platforms that want dependable visibility in front of the right audience, Kooc Media offers a clear route: guaranteed placements on owned media, same-day publishing, worldwide newswire reach and a permanent listing in a dedicated AI directory. Whether the product is a new AI app, a scaling SaaS platform or a major release, the agency has the reach to put it in front of the users, investors and partners that matter.
Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.
