TLDR
- Snap has launched its Specs augmented reality glasses at $2,195, featuring dual built-in displays and two Snapdragon processors
- Specs are fully standalone and do not require a connected smartphone, unlike Meta’s $799 Ray-Ban Display glasses
- The glasses come with Specs Intelligence, an AI platform that connects to apps like Gmail, Slack, and Messages
- Snap is targeting both consumers and enterprise customers, with partnerships including Salesforce, Nvidia, and Verizon
- SNAP stock was down 1.89% on the day of the launch announcement
Snap launched its long-awaited Specs augmented reality glasses on Wednesday, priced at $2,195. SNAP stock slipped 1.89% on the day.
The glasses were first revealed at the Augmented World Expo in June, when CEO Evan Spiegel called them the start of a “new era of computing.” They are now officially available.
Unlike Meta’s $799 Ray-Ban Display glasses, which require a connected smartphone, Specs are fully standalone. They run apps and software independently, powered by dual Snapdragon processors built into the frame.
Snap Co-founder and CEO Evan Spiegel will share the first in-depth look at SPECS, demonstrating how they bring AI assistance, work tools, entertainment, and shared experiences into the world around us. https://t.co/KrFZCAVy5l
— SPECS (@specs) September 16, 2026
Specs also feature two built-in displays, one per lens, with a 51-degree field of view and support for 16 million colors. Meta’s Ray-Ban Display glasses have a single display in the lower right corner of the right lens.
The glasses weigh between 132 and 136 grams depending on the size and use electrochromic lenses that take about 10 seconds to tint. Battery life is around four hours on a single charge, with up to 20 hours when used with the included charging case.
Specs Intelligence and Enterprise Use
Snap introduced Specs Intelligence alongside the hardware. This is an AI platform that can surface relevant information in your field of view. In one demo, a user at an airport asked Specs about a flight, and the glasses flagged a gate change in real time.
The software connects to apps including Gmail, Messages, and Slack, and is also available on Mac and iPhone. In another demo, Specs Intelligence navigated to a movie ticketing site and completed a purchase with minimal user input.
On the enterprise side, Snap is working with Salesforce to let field workers identify objects and pull up relevant data through the glasses. The company is also partnering with Nvidia to bring AI agents to Specs, helping workers better understand their surroundings.
Snap has partnered with Verizon for the cellular-connected charging case, which will require a separate Verizon data plan.
Competition and Privacy
Snap is not alone in the smart glasses space. Samsung and Google are preparing to launch their own eyewear, and Apple is reportedly working on glasses too.
Snap promoted Specs as a learning and entertainment tool as well. The company has built apps with the NBA and WNBA to help users learn basketball techniques, analyze golf swings, and explore 3D models of the solar system.
Privacy remains a concern across the smart glasses category. Snap stated that Specs do not use facial recognition and do not continuously record audio, video, or photos. An LED light indicates when the glasses are recording.
Meta has faced similar scrutiny. Tech journalist Joanna Stern found Facebook Marketplace sellers willing to disable recording lights on Meta’s glasses. Meta said in July it is removing such ads and pursuing legal action against those offering the modification.
SNAP stock closed down 1.89% on Wednesday.
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