TLDR
- Tesla will unveil its next-generation Roadster on October 1, nearly nine years after it was first teased in 2017.
- CEO Elon Musk says the car will “blow people’s minds,” with co-host Jason Calacanis confirming he’s seen it and calling it jaw-dropping.
- The Roadster is expected to feature SpaceX aerospace technology, potentially including cold-gas thrusters.
- TSLA stock was down 0.2% in premarket trading Tuesday at $358.33, and is down 20% year-to-date.
- Some high-profile reservation holders, including OpenAI CEO Sam Altman and YouTuber MKBHD, have canceled their $50,000 deposits.
Tesla is finally ready to pull back the curtain on its long-delayed next-generation Roadster. The company confirmed the October 1 reveal date via an X post captioned “Go for launch,” showing the Roadster in a shaft of light with “10.01” stamped at the bottom.
New Tesla Roadster Unveil 10.01 https://t.co/9J3YPT25fm
— Elon Musk (@elonmusk) September 13, 2026
Musk first teased the rebooted Roadster back in November 2017, targeting production for 2020. That timeline came and went without a car. Now, nearly nine years later, Tesla is calling it ready for its second unveiling.
TSLA stock was trading at $358.33 in premarket on Tuesday, down 0.2%. The stock is down 20% year-to-date and 12% over the past 12 months.
On Monday, Musk appeared on the All-In Podcast alongside SpaceX President Gwynne Shotwell. The conversation covered a wide range of topics, but the Roadster got some notable airtime.
“Excitement guaranteed,” Musk said of the upcoming reveal.
Co-host Jason Calacanis, who says Musk showed him the car privately, was less restrained. “My mind went boom,” he said. “What he’s going to show on 10/1 is going to blow people’s minds.”
He added that early videos of the car might be so impressive that viewers won’t believe they’re real and not AI-generated.
What to Expect From the Roadster
Tesla has previously promised a 0-to-60-mph time of 1.9 seconds, a top speed above 250 mph, and up to 620 miles of range. Those specs alone would put it among the fastest production cars ever built.
Rocket thrusters from @SpaceX
The new Tesla Roadster will be out of this world 👀 https://t.co/jzD4OJ68Zb pic.twitter.com/ejfhRzcmrs
— X Martians (@X_Martians) September 14, 2026
Musk has also teased a SpaceX collaboration involving cold-gas thrusters, which could briefly lift the car off the ground. He called it “rocket-y stuff.” Exactly how that will work in practice remains unclear ahead of the reveal.
The car will be a convertible and carries an eye-watering price tag. Back in 2017, Tesla asked for a $50,000 deposit for the base model and $250,000 upfront for the Founders Series edition.
Reservation Holders Have Been Waiting a Long Time
Tesla began collecting deposits in 2017. On an October 2024 earnings call, Musk thanked the “long-suffering” deposit holders for their patience.
Not everyone held on. OpenAI CEO Sam Altman and popular YouTuber Marques Brownlee, known as MKBHD, have both confirmed they canceled their reservations. When Tesla posted the reveal date, Brownlee responded simply: “Well well well.”
Investors have largely been watching Tesla’s AI plays more closely than its car lineup. The company launched an AI-trained robo-taxi service in June 2025, though growth has been slow. Tesla is also developing humanoid robots under its Optimus program.
There is some speculation that Optimus could make an appearance at the October 1 event alongside the Roadster.
Tesla has not announced a firm production date or customer delivery timeline for the Roadster.
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