TLDR
- X is in talks to use stablecoins like Circle’s USDC to pay creators and influencers for their content
- The move is tied to X’s new Original Content Rewards Program, replacing its old ad-based system
- Cross-border payments are a key driver, as stablecoins offer faster and cheaper transfers globally
- SpaceX already uses stablecoins for Starlink payments in emerging markets
- X has not officially confirmed the plan or named a launch date
Elon Musk’s social media platform X is exploring the use of stablecoins to pay creators and influencers for their content. Circle’s USDC is among the options being considered, according to a person familiar with the discussions.
Elon Musk’s X is reportedly exploring stablecoin payments for creators: The platform is in talks around using stablecoins such as Circle’s USDC to pay royalties to influencers and content providers. pic.twitter.com/uxVLrEe75N
— Wall St Engine (@wallstengine) August 20, 2026
The talks are ongoing. X has not officially confirmed any plans, and the company did not respond to requests for comment.
The move is connected to X’s new Original Content Rewards Program. This replaces the platform’s older Revenue Sharing program, which paid creators based on ad views and engagement.
The new program is designed to reward users for original ideas, reporting, creativity, and commentary. It shifts the focus away from ad-based income toward content quality.
Why Stablecoins Make Sense for X
Stablecoins could make it easier for X to send payments to creators around the world. Traditional bank transfers can be slow and expensive, especially for smaller amounts going to creators outside the United States.
Stablecoins allow for faster cross-border payments without relying on local banking systems. The global stablecoin market has grown to more than $300 billion, showing how widely they are now used for payments.
If X moves forward with USDC, it would give Circle a major new use case for its stablecoin. Circle recently went public, adding more attention to the company’s role in the payments space.
Musk’s Broader Payments Push
This is not the first time Musk’s companies have used stablecoins. SpaceX already uses them to collect payments from Starlink customers in emerging markets, where local currencies and banking access can be limited.
X is also building out its own payments infrastructure through X Money. The platform has secured payment licenses in the United States and partnered with Visa on digital wallet services.
In March, X hired Benji Taylor as head of design, linking his role across X, xAI, and SpaceX. Taylor previously led design at Coinbase’s Base blockchain network and has a background in wallets and decentralized finance.
His hire signals that X is serious about building crypto-native financial tools into the platform.
Musk has spoken publicly about turning X into an “everything app” where users can communicate, shop, and handle money in one place. A stablecoin creator payment system would fit directly into that vision.
For now, no launch date has been set, and no final decision on which stablecoin to use has been announced.
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