TLDR
- MediaTek is shifting from chip design to full system-level AI hardware integration, targeting Google’s TPU and Elon Musk-affiliated companies’ AI rack projects.
- Analyst Ming-Chi Kuo says the move carries little impact on earnings over the next two years but positions MediaTek for long-term growth.
- Google is also in talks with Samsung to help make parts of its next AI chip, codenamed Icefish, due to tight capacity at TSMC.
- The Samsung talks reflect how strong demand for advanced AI chip manufacturing has become, with even top customers needing backup suppliers.
- MediaTek’s system-level push targets a 40–50% gross margin through an asset-light model, outsourcing manufacturing while leading design and validation.
MediaTek has expanded its artificial intelligence strategy beyond chip design, targeting full system-level hardware integration. The Taiwan-based chipmaker has set its sights on two early opportunities: the printed circuit board assembly for Google’s TPU and rack-level work for Elon Musk-affiliated companies building their own AI chips.
This comes from Ming-Chi Kuo at TF International Securities, who says the move reflects a long-term repositioning rather than a quick earnings play.
“MediaTek has upgraded the strategic positioning of its AI business from IC and ASIC design to system-level design,” Kuo wrote. The analyst noted the shift has “immaterial impact on fundamentals over the next two years.”
MediaTek’s Two Targets: Google and Musk-Affiliated Companies
The two opportunities are not the same. Google already has a well-established hardware assembly ecosystem, so MediaTek’s chances of winning the top-tier rack integration work there are described as slim.
Its more realistic entry point with Google is at the board-level, starting with the TPU v10 chip known as Icefish.
The Musk-affiliated opportunity is different. Those companies are still building out their own AI silicon at scale, and the rack assembly supply chain around that hardware is not yet formed.
“That’s where MediaTek’s opportunity lies,” Kuo wrote. He added that long-term success will depend on MediaTek leveraging Taiwan’s hardware supply chain and its partnership with Terafab, noting that the business “still lacks clear timeline visibility.”
MediaTek plans to target a gross margin of 40–50% in this segment by leading design and validation while outsourcing manufacturing, keeping costs lean.
Google Turns to Samsung as TSMC Capacity Tightens
At the same time, Google is reportedly in talks with Samsung to manufacture a memory input-output die for the same Icefish chip. TSMC would still handle the main computing engine using its advanced 1.4-nanometer process.
Wedbush analysts said the Samsung talks likely reflect limited capacity at TSMC rather than a move away from the company. In short, demand for advanced AI chip manufacturing is so high that even major customers like Google may need to spread production across multiple foundries.
Using Samsung would not be without challenges. Splitting chip production across manufacturers adds complexity and could affect chip yields and costs.
For Google, the goal is securing enough supply to meet future AI workload demands. For Samsung, it represents a chance to win more advanced foundry contracts.
Kuo’s bigger concern is that MediaTek’s existing ASIC chip design business could slow within two to three years as the industry shifts to a new semiconductor model. That risk is part of why he views the system-level push as a necessary move, even if it adds little revenue near term.
The clearest milestone to watch is whether MediaTek wins any qualification work on the TPU v10 Icefish chip. On the Musk side, any concrete timeline remains to be seen.
🚨 Our JUNE Stock Picks Are Live!
A new month means new opportunities. Our analysts have just released their top stock picks for June, highlighting companies with strong momentum that rank highly on our KO Score algorithm. We’re also now sharing trade ideas for both long-term and short-term investors, giving you more ways to spot potential opportunities in the market.
Sign up to Knockout Stocks today and get 50% off to unlock the full list and see which stocks made the cut.
Use coupon code Special50 for your exclusive discount!
Get 3 Free Stock Ebooks
Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.
- Top 10 AI Stocks - Leading AI companies
- Top 10 Crypto Stocks - Blockchain leaders
- Top 10 Tech Stocks - Tech giants
